View other projects
Omkar Kapade
omkarkapade11@gmail.com
Copyright
2024 Omkar Kapade
Data & Targeting
Implement AI-driven travel intent prediction & personalized
recommendation engines.
Mobile Strategy
Develop context-aware ads that adapt
to traveler's real-time journey stage and location.
Performance Metrics
Establish a holistic "Travel Impact Score" combining ROI, customer satisfaction, & sustainability metrics.
Content Integration
Launch a dynamic content ecosystem blending real-time UGC, local expert insights, and AI-curated travel stories.
Implement blockchain-based data consent management for transparent and secure data usage.
Privacy & Innovation
Immersive Ads
Create immersive VR/AR ad experiences allowing virtual destination exploration & trip customization.
SUGGESTIONS
/SUGGESTIONS/
/SUGGESTIONS/
Suggestions based on competitor analysis
Suggestions based on competitor analysis
Here is a high-level walkthrough of six essential categories for travel advertising
platform, with each suggestion tailored to enhance travel planning, booking, and
in-trip experience while addressing key areas of data usage, user engagement, &
privacy concerns in the travel industry.
Here is a high-level walkthrough of six essential categories for travel advertising platform, with each suggestion tailored to enhance travel planning, booking, and in-trip experience while addressing key areas of data usage, user engagement, and
privacy concerns in
the travel industry.
Here is a high-level walkthrough of six essential categories for travel advertising platform, with each suggestion tailored to enhance travel planning, booking, and in-trip experience while addressing key areas of data usage, user engagement, & privacy concerns in the travel industry.
COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
Direct and Indirect Competitor Research
/Direct and Indirect Competitor Research/
Direct and Indirect
Competitor Research
Direct and Indirect Competitor Research
A high-level walkthrough of a direct & indirect competitors.
A high-level walkthrough of direct & indirect competitors.
A high-level walkthrough
of a direct & indirect competitors.
A high-level walkthrough of direct & indirect competitors.
Led comprehensive digital advertising trend analysis & in-depth competitor research, evaluating TripAdvisor Ads and Walmart Connect, to uncover growth opportunities in the travel technology sector.
By synthesizing complex market data, I formulated data-driven strategies to align Expedia Group's digital advertising investments with its mission to democratize travel.
Led comprehensive digital advertising trend analysis & in-depth competitor research, evaluating TripAdvisor Ads and Walmart Connect, to uncover growth opportunities in the travel technology sector. By synthesizing complex market data, I formulated data-driven strategies to align Expedia Group's digital advertising investments with its mission to democratize travel.
The project spanned two sprints
/The project spanned two sprints/
The project spanned two sprints
The project spanned two sprints
PROJECT OVERVIEW
Led comprehensive digital advertising trend analysis
& in-depth competitor research, evaluating TripAdvisor Ads and Walmart Connect, to uncover growth opportunities in the
travel technology sector.
By synthesizing complex market data, I formulated data-driven strategies to align Expedia Group's digital advertising investments with its mission to democratize travel.
Expedia Retail Media Network
Expedia Retail
Media Network
Competitive Intelligence
Competitive Intelligence
Competitive
Intelligence
Competitive Intelligence
Analyzed market trends and competitor dynamics, crafting targeted recommendations to enhance Expedia Group Media Solutions' digital advertising performance.
Analyzed market trends
& competitor dynamics, crafting targeted recommendations to enhance Expedia Group Media Solutions' digital advertising performance.
Analyzed market trends and competitor dynamics, crafting targeted recommendations to enhance Expedia Group Media Solutions' digital advertising performance.
The visualization compares CPC (Cost Per Click) with ROAS (Return on Ad Spend).
Colors represent the CPC-ROAS quadrants, and sizes indicate associated costs & CPC values.
Each mark is labeled by country and platform, providing insights into: Geographic hierarchy,
Cost distribution, and CPC-ROAS performance.
The data is filtered by the year 2024 and focuses on platforms such as: Expedia Media Solutions,
Tripadvisor Ad Express, and Walmart Connect.
Cost-Per-Click vs Return on Ad Spend Matrix
/Cost-Per-Click vs Return on Ad Spend Matrix/
Cost-Per-Click vs Return on Ad Spend Matrix
My Role
Competitive Intelligence
and Strategy
Timeline
14 weeks
Tools Employed
My Role
/My Role/
Competitive Intelligence
and Strategy
Competitive Intelligence &
Tech Strategy
Timeline
/Timeline/
14 weeks
Tools Employed
View other projects
Omkar Kapade
omkarkapade11@gmail.com
Copyright
2025 Omkar Kapade
Omkar Kapade
omkarkapade11@gmail.com
Copyright
2025 Omkar Kapade
View other projects
View other projects
Omkar Kapade
omkarkapade11@gmail.com
Copyright
2025 Omkar Kapade
Omkar Kapade
omkarkapade11@gmail.com
Copyright
2025 Omkar Kapade
/Timeline/
14 Weeks
/My Role/
Competitive Intelligence and Tech Strategy
Tools Employed
SUGGESTIONS
/Suggestions based on competitor analysis/
Here is a high-level walkthrough of six essential categories for travel advertising
platform, with each suggestion tailored to enhance travel planning, booking, and
in-trip experience while addressing key areas of data usage, user engagement, &
privacy concerns in the travel industry.
Data & Targeting
Implement AI-driven travel intent prediction and personalized recommendation engines.
Create immersive VR/AR ad experiences allowing virtual destination exploration & trip customization.
Immersive Ads
Mobile Strategy
Develop context-aware ads that adapt to traveler's real-time journey stage and location.
Create immersive VR/AR ad experiences allowing virtual destination exploration & trip customization.
Performance Metrics
Content Integration
Launch a dynamic content ecosystem blending real-time UGC, local expert insights, and AI-curated travel stories.
Implement blockchain-based data consent management for transparent and secure data usage.
Privacy & Innovation
Data & Targetting
Implement AI-driven travel intent prediction and personalized recommendation engines.
Immersive Ads
Create immersive VR/AR ad experiences allowing virtual destination exploration & trip customization.
Mobile Strategy
Implement AI-driven travel intent prediction and personalized recommendation engines.
Performance Metrics
Create immersive VR/AR ad experiences allowing virtual destination exploration & trip customization.
Content
Integration
Launch a dynamic content ecosystem blending real-time UGC, local expert insights, and AI-curated travel stories.
Privacy &
Innovation
Create immersive VR/AR ad experiences allowing virtual destination exploration & trip customization.
/Timeline/
2 Weeks
/My Role/
Full Stack Developer, Product Manager & UX Designer
/Tools
Employed/
Mobile Strategy
Implement AI-driven travel intent prediction and personalized recommendation engines.
Performance Metrics
Create immersive VR/AR ad experiences allowing virtual destination exploration & trip customization.
Content
Integration
Launch a dynamic content ecosystem blending real-time UGC, local expert insights, and AI-curated travel stories.
Privacy &
Innovation
Create immersive VR/AR ad experiences allowing virtual destination exploration & trip customization.
Omkar Kapade
omkarkapade11@gmail.com
Copyright
2025 Omkar Kapade
Omkar Kapade
omkarkapade11@gmail.com
Copyright
2025 Omkar Kapade