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Omkar Kapade
omkarkapade11@gmail.com
Copyright
2024 Omkar Kapade
Data & Targeting
Implement AI-driven travel intent prediction and personalized recommendation engines.
Create immersive VR/AR ad experiences allowing virtual destination exploration & trip customization.
Immersive Ads
Mobile Strategy
Develop context-aware ads that adapt
to traveler's real-time journey stage and location.
Performance Metrics
Establish a holistic "Travel Impact Score" combining ROI, customer satisfaction, & sustainability metrics.
Content Integration
Launch a dynamic content ecosystem blending real-time UGC, local expert insights, and AI-curated travel stories.
Implement blockchain-based data consent management for transparent and secure data usage.
Privacy & Innovation
SUGGESTIONS
Suggestions based on competitor analysis
Here is a high level walkthrough six essential categories for a travel advertising platform,
with each suggestion tailored to enhance the travel planning, booking, & in-trip experience
while addressing key areas of data usage, user engagement, and privacy concerns in the
travel industry.
COMPETITOR ANALYSIS
Direct and Indirect Competitor Research
A high-level walkthrough of a direct & indirect competitors.
PROJECT OVERVIEW
Led comprehensive digital advertising trend analysis & in-depth competitor research, evaluating TripAdvisor Ads and Walmart Connect, to uncover growth opportunities in the travel technology sector.
By synthesizing complex market data, I formulated data-driven strategies to align Expedia Group's digital advertising investments with its mission to democratize travel.
The project spanned two sprints
My Role
Competitive Intelligence
and Strategy
Timeline
14 weeks
Tools Employed
Expedia Retail Media Network
Competitive Intelligence
Analyzed market trends and competitor dynamics, crafting targeted recommendations to enhance Expedia Group Media Solutions' digital advertising performance.
The visualization compares CPC (Cost Per Click) with the sum of ROAS (Return on Ad Spend).
Colors represent the CPC-ROAS quadrants, and sizes indicate associated costs and CPC values.
Each mark is labeled by country and platform, providing insights into: Geographic hierarchy,
Cost distribution, and CPC-ROAS performance.
The data is filtered by the year 2024 and focuses on platforms such as: Expedia Media Solutions,
Tripadvisor Ad Express, and Walmart Connect.
Cost-Per-Click vs Return on Ad Spend Matrix
